I was really surprised to read that Disney's research found that sixty percent of Americans were unfamiliar with the phenomenon of crop circles.
An interesting detail is that Shyamalan [and Aviv] have an agreement with Disney that forbids including any footage in the trailer that doesn't accurately represent the finished movie. This is contrasted with Disney's "Snow Dogs" which ... left viewers with an impression that the thing was all about talking dogs, when in reality the footage was culled from a single dream sequence.
Wow. I really feel foolish for pre-judging "Snow Dogs" to be a worthless movie based only on the previews.