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kinda sad, kinda true: olympic fever explained

Juliana Bunim on why hipsters love the olympics while the games slip from mainstream appeal:
Whereas everyday sports fans relish their fluency in RBIs and yards-per-carry, taking delight in the Olympics requires almost no homework. Simply flip on the tube—or surf a Chinese-government-approved website—and you’re all caught up, a completely foreign element to professional sports viewing. You don’t need to know about historical team rivalries, league records or national championships to love the Olympics. [nypress]

I'm not sure about the slipping from mainstream (you'd have to check the ratings for that), but I will say that while stuck on an airplane for 10 hours yesterday I was pretty excited when beach volleyball and synchronized diving (a WTF event if ever there was one) finally started showing on the seatback monitors. Thanks, however, to the lag between JetBlue's satellite NYC television and Seattle's tape-delayed local coverage, I managed to miss swimming.
But, hey, you don't really need to be an expert to know that the 400m relay on Monday was really something, right?


Hah, great article!

If you have cable, the CBC is showing the games without an east coast vs. west coast tape delay. And they are generous in their support of the US athletes. Why, just the other day Michael Phelps won a favorite moment poll over a lackluster Canadian gymnast! Sadly, the timeliness comes at a cost -- fewer "mini Lifetime movies"...
I forgot to mention that I was glad that we get CBC in Seattle, the mini-movies do fine on tape delay.
While watching Synchronized Diving, I always wish for them to kiss as they surface.
that's for the shower/hot tub portion of the event.
They will cover their faces from the prying cameras with those little towels.