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Typographical illusion

I find this sign deeply disorienting: something between nausea and a panic attack.


I haven't felt this distressed since seeing Se7en.
ugh, I agree.
Sadly I've been in
marketing for far too long
I get the logic

(i.e., can't you see the meeting in which they sat around and though how clever this was, they used the address as part of the name, its like a license plate [but then again, how I spell my name falls in the same category])
arial and bodoni don't won't so well together. it's so ugly.
It's design gone horribly wrong! What would you call that style? It's totally pervasive & gross.

me too

At first I was like, that is so neat. Then I was hit with the nausea.