josh (joshc) wrote,

odds against

I sort of understand the backwards "R" in Toys "R" Us; much of their target audience is pre-literate. But the Target site, oddsagainstseven is meant to inspire pre- or current college students to buy things for their collegiate lives by getting them to watch movies and download indie rock music and ringtones and podcasts from a website.

So what's up with the dyslexic logo?
odds against seven
For extra credit: compare and contrast with Target's other advertising strategies, including the takeover all of the ad space in last week's New Yorker.
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