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Aqueduct has a Jaguar commercial?

Where does this fit in the indie band advertising weirdness spectrum?

  1. Modest Mouse -- minivan
  2. the Shins -- McDonald's
  3. Iron & Wine -- M & M's

update: coincidentally, there's a post/thread about this on stereogum today [#] motivated by the Sir-Mix-A-Lot / Target commercial.


they're so not indie anymore, that's where it fits in
I guess you're right. It's just weird that they're providing the soundtrack for an advertisement for something of a luxury brand.
aha -- but it's a jaguar with wireless, bluetooth (or wireless bluetooth), and dvd-based navigation. so they're going for the techy.
Yeah... but it's nice to get money. I bet they use the money they get from the advertising to pay for future band projects. Production costs are expensive and maybe they don't want to sign onto a controlling record label to be able to pay for them.
I have nothing agains them making money, I was really just surprised since I didn't imagine that the band and the car's demographics overlapped. But maybe that's what makes it genius?

Yeah really. Before you know it, Spike Jonze will probably start directing commercials.
They don't, and that's what marketing is all about. It's about balding, mid-life-crisis dudes seeing the ad and thinking "wow, if I buy this car, maybe I'll be as hip as the 20-something kids who listen to this music."
But what if their target market is actually the hip 20-something kids with disposable income?
Do you know a 20-something (rich or otherwise) who owns (or would even consider owning) a Jag?
You have a good point.
But these days, 40 is the new 30, that's also something to consider as well as their market in other countries.
totally. and they'll have wireless bluetooth! in their jaguar!
kings of convenience had an at&t mlife commerical. it was actually pretty great.
I remember when I first saw that ad. I thought that I posted about it immediately, but it isn't in my journal. Maybe I just TXTed about it, in the spirit of the commercial.

You're right. That commerical was good. I think it seemed less weird because it was marketing to an audience who already (probably) knew the song. Whereas Aqueduct really doesn't seem like a Jaguar type band. [or maybe they are? I don't really think of them as an anything band]

So, by this standard, the order of weirdness (most to least strange):
the Shins, Aqueduct, Modest Mouse, Iron and Wine, Kings of Convenience

This is probably just a reflection of the quality of the commercial. Objectively, the short-lived McDonald's commercial was well-produced too. But they used the best Shins song ever (a song with the lyrics "the dirt in your fries") to advertise the feeding of french fries to infants. Fries cooked in beef tallow!

I couldn't believe it when I heard Catpower on some add the other day. I can't even remember what product it was for....