josh (joshc) wrote,

viral marketing

A couple of weeks ago, my neighborhood was flyered with posters asking aboutt Seattle's Sea Serpent sightings; so I wrote a little post about it [seattle.metblogs]. Today, comments have been rolling in with people's accounts of the creature. I imagine it's all part of their marketing plan -- I had assumed that the entire legend was created for the purpose of making (or promoting) a fake documentary film so this sort of fits.

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