josh (joshc) wrote,
josh
joshc

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numbers game

you've probably already read that Farenheit 9/11 beat the too scary for words White Chicks at the box office this weekend. Salon's "war room" reprints Variety's analysis to reveal striking differences in the per engagement figures:
Fahrenheit 9/11 opened on 868 screens and brought in $25,115 "per engagement." The next most successful movie this weekend was White Chicks, which also debuted and played on 2,726 screens -- about triple that of Fahrenheit, yet it brought in only $7,190 per engagement.[salon]

While this probably isn't surprising to anyone who stood in a long line [mm] to see the film, it does make the box office record seem all the more remarkable.

It also shows that IFC/Lion's Gate was incredibly smart to release while a 21.8 million dollar weekend would still be newsworthy1 -- before Spiderman 2 rolls out with a huge Independence Day box office. If HSX is any indication of potential for box office success, the $130M (Fri-Sun) call is selling for > $10. [hsx]

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(1) ... though I'm sure they were really going for a documentary record.
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