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i am not a stuffed tiger.

hoo, boy!

Though I'm not sure that the essay ever comes together to say anything deeply meaningful, the following topics are mentioned and discussed in "The believers" published in the Guardian:
Dave Eggers, David Foster Wallace, Zadie Smith, Nick Horby, artist cliques of the past and present, non-branding as branding, McSweenification, the Believer, earnestness and post-irony, the triumph of aural culture in literature, Pabst Blue Ribbon.

I can't really tell if the tone of the article is snarky or just British (or both?). The article is mildly long, but for that list alone, it's probably worth reading.