josh (joshc) wrote,

A horrible statement of what it takes for a great band to make a little money is made by the commercial that just aired.

The opening from The Shins' "New Slang" plays in the background of a scene featuring a young father and infant. It is very sentimental, but I know what's coming and my heart fills with dread. Then, my worst fears are realized when the voice over begins saying these words, "there will be a first word, a first step, and of course a first french fry." Then the McDonald's logo with the word "smile" below it.

The canonization of first (beef flavored) french fry as a developmental milestone is horrifying in and of itself. Coupled with an soundtrack by indie rock darlings, it is even more offensive.
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