January 15th, 2004

chair, apartment


This morning I went to the bookstore to buy some postcards to send to the Iowans. Fifteen postcards doesn't seem like much, but after an hour or so of sitting upstairs at Bauhaus trying to fit some motivation on the back of a card featuring the Space Needle or whatever, one's hands get tired and cramped. How strange it must be to be an Iowan, getting letters and postcards from strangers who just want you to vote for someone! I left an email address on the cards, not because I really want to hear from them but just because it would've seemed unfair otherwise. As I was writing, I kept thinking of the Club For Growth anti-Dean ad and how funny it seemed to be drinking a latte while supporting Howard Dean.

I had a couple of meetings this afternoon and then I stayed at the office to catch up with my email.

I left my ATM card in the machine on the way home (/via downtown to buy some new scarves). I blame my error on the machine's irregular behavior of requiring me to insert the card for each transaction.

In other brain dead news, I'm trying to extend the AppleCare on my iPod which I apparently forgot to register. Now, despite my saving almost every receipt for years, I can't find the invoice that I need to prove when I bought it (of course it's no longer online at Dell). There must be something in the stack of envelopes and folders, but with two moves since my purchase it will be hard to locate. Otherwise, I'll need to wait for Dell to send me a copy.

corporate caffeine

So. There's a Starbucks in my building and I occasionally go there. I don't really hate Starbucks, since I think they're not really an evil corporation. Of course, I like Victrola & Solstice better, but you know they're kind of local.

The point of this is to say that I went to Starbucks today and noticed their new marketing tool. It's a precious twenty-page booklet called "Make It Your Drink: A Guide to Starbucks® Beverages." The contents aren't online, but the press release is.

Along with a glossary of terms, a catalog of syrups, and numerous pages about ingredient selection, the booklet explains "How to Order"
If you're nervous about ordering, don't be.
. . . if we call your drink back in a way that's different from what you told us, we're not correcting you. We're just translating your order into "barista-speak" -- a standard way our baristas callout orders. This language gives the baristas the info they need in the order they need it, so they can make your drink as quickly and efficiently as possible.
"Barista-speak" is easy to learn. It's all about the order of information. There are five steps to the process. (1) Cup, (2) Shots and size, (3) Syrup, (4) Milk and other modifiers, (5) The drink itself

In case this is too overwhelming for multiple visits, the back cover features a detachable card that has a script for you to use when ordering.
  • Current Mood
    tall nonfat caramel macchiato
i am not a stuffed tiger.

politics unusual

Salon is escalating their political coverage for this year's election cycle. In a letter from the editor, they announce expanded coverage, a war room 'blog, and a collaboration with Rolling Stone. But here's the part that I'm most excited about:
. . . the talented novelist and memoirist Dave Eggers -- who once served a stint as an underpaid Salon editor before he was crowned with literary glory -- is returning to Salon with a bitingly funny novel about the American political circus that we will begin serializing on Monday, Jan. 26. Eggers' serial will appear every other week, exclusively in Salon. [ salon ]

I'm really glad that Salon has survived. I know that they've scaled back, but it's good to know that they're still around doing interesting things. I have no regrets about my premium subscription.
  • Current Music
    The Cure - Pictures of You