July 27th, 2002

the only earth?

In their 150-second ontology, there's little space for ruminations on the complexity of gender roles.

The New York Times describes the intricate process of making movie trailers using M. Night Shyamalan's Signs as a case study. I'm impressed by the amount of work that goes into putting together a 150 second advertisement that targets the biggest audience while complying with M.P.A.A. guidelines.

I was really surprised to read that Disney's research found that sixty percent of Americans were unfamiliar with the phenomenon of crop circles.

An interesting detail is that Shyamalan [and Aviv] have an agreement with Disney that forbids including any footage in the trailer that doesn't accurately represent the finished movie. This is contrasted with Disney's "Snow Dogs" which ... left viewers with an impression that the thing was all about talking dogs, when in reality the footage was culled from a single dream sequence.

Wow. I really feel foolish for pre-judging "Snow Dogs" to be a worthless movie based only on the previews.