It is a brilliant juxtaposition of depressing, surprising, funny, and informative items. Aside from the quote in this post's subject line, I think that my favorite two parts from the report are:
... there was speculation in the Washington Post that the president was on drugs.
McDonald's was trying to overcome the fact that the restaurant has come to be associated with poor, stupid, and fat people.
I think you really need to read the whole thing to get the full effect.