?

Log in

No account? Create an account
weblog

local nationalization?

I've been listening to KEXP more often this week while I'm at my office working. Even though KEXP is great, I still find it really difficult to listen to the radio after years of control-freak indulgence afforded by having an iPod.

The point is that I've noticed that the radio station is increasingly branding itself as a worldwide (or at least International in the Canada sense) station. This is one of the neat things about the internet as a distribution channel. Yay KEXP for taking over the world, broadcasting live from New York on occasion, etc.

But I wonder what effect this sort of positioning has on their value as a local brand. In particular, I was just listening and the on-air host started plugging a list of exciting to me upcoming KEXP-sponsored concerts by bands like Death Cab for Cutie, the Decemberists, and the Arcade Fire. Looking at the events page, none of these are in Seattle (they're in Chicago, Vancouver, and Vancouver). As a local listener, this kind of thing is sort of annoying -- you'd think they could at least sort by location -- and diminishes my specialness for being in-town while tuning in.

Or. I am getting cranky and should go home now. After all, during the same DJ talking segment, they did give out the times for all of the acts at this Saturday's benefit show.

Comments

(Anonymous)

So...what are the times of the acts on Saturday?

samantha
6:30 math and physics club
7:15 john vanderslice
8:15 athlete
9:15 clap your hands say yeah
10:30 the national
11:30 m83
you're not wrong. part of my break with the station was when they started spending more time/attention sponsoring non-seattle events. they can go as worldwise as they want, but it won't be with my money.
Your "specialness for being in-town"?
I guess that I'm saying that part of the reason that people like local stations is that they're local. By playing to a national audience (vs. being broadcast nationally), it seems that some of that might be lost.